Retail programs include turnkey retail solutions to everyday and seasonal candle presentations. Plan-o-grams to suit every retail situation are designed and executed.

Premier Candle works closely with retailers and wholesalers to design specific private label programs or can offer off-the-shelf retail solutions to every segment of the market.

Seasonal promotions, including floor and counter merchandisers, add interest and large volume sales for every special occasion.

Plan-o-grams
Look around and see what the leading retailers are doing in the candle section these days. It is no longer good enough to set a plan-o-gram of basic candles and forget about it for a year or more. The real market leaders are working diligently with their manufacturers to bring back new interest to the category. Yes candles are selling and selling very very well, contributing large dollars and great gross margins. Look around and see new textures, creative packaging and seasonal specialties, which include creative themes and eye-catching displays.

The low value basic items have found their way into the dollar stores who are doing very well with them but they are no longer a good fit for the main line retail channel.

This is a great category with so many opportunities to create colour and interest to support any retail initiative. Plan ahead and let your imagination go wild and so will your sales and margins. Candles are a relatively low priced item with mass appeal for all seasons from Holiday to Valentines, Mother's Day and Summer Patio Specialties. If you are not taking advantage of the opportunities to add extra dollars to your sales and colour to your merchandising, you are missing a great opportunity.

Some retailers have been operating under the belief that consumers are just looking for the cheapest item and will not buy a more upscale item. Look around now to see some of the retailers that are proving this is not the case. Consumers are picking up the new upscale items in large quantities and coming back for more. Keeping the selection fresh and up-to-date with new and interesting varieties is the key to bringing back customers for more. It is a little more work to plan but certainly worth the effort at the cash register.